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  • Writer's pictureMikahila Bloomfield

Blowfish Malibu & The Global Plastic-Free July Challenge

Curly haired girl with sneakers and yellow shirt
Sneakers made with recycled plastic. (Photo Credit: Blowfish Malibu)

As the fashion industry continues to work through solutions for reducing its impact on the environment, some companies are implementing various degrees of closed-loop production practices for their products. Enter Blowfish Malibu – the shoe company has teamed up with Oceana, the largest international advocacy organization dedicated to ocean preservation, for the launch of their 4Earth Collection, as a commitment to taking steps to a more sustainable future.

300 Million Pairs of Shoes End Up in Landfills Each Year

This month, Blowfish Malibu is encouraging everyone to join the Plastic-Free July challenge which is a global movement that helps millions of people be part of the solution to plastic pollution. Learn more about the challenge by watching the video below.

An estimated 300 million pairs of shoes end up in landfills every year. With that in mind, Blowfish Malibu recently redesigned some of their most iconic styles with uppers composed of recycled plastic bottles for their 4Earth Collection in an effort to reduce waste in the fashion industry. Blowfish Malibu has committed to donating $1 to Oceana for every 4Earth pair of shoes sold. The collection is available at major retailers including Amazon, Zappos, Shoe Carnival, and Famous Footwear.

What do you think of Blowfish Malibu's partnership with Oceana? Let us know in a comment below or over on Instagram. Don’t forget to sign up for our free newsletter, with all the fashion insider info and career advice delivered straight to your inbox!

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