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  • Writer's pictureMikahila Bloomfield

Why Are Models Intentionally Falling Down the Runway?

Face-plant, but make it fashion.

Models falling down the runway during fashion week
L-R: Naomi Campbell, model at Avava, Carrie Bradshaw, model at Fendi.

Models stumbling on the runway has been its own genre of internet content for decades. Ingrained in every fashion aficionado's memory is Naomi Campbell taking a spill in 1993 while she was walking the Vivienne Westwood show wearing 9-inch platform heels. And of course, every pop culture junky recalls the episode of Sex and City where Carrie Bradshaw face-plants the catwalk during New York Fashion Week.

However, this season in Milan, a couple of designers staged intentional tumbles and footwear gaffs during their runway shows. During the Fendi show, a model stopped directly in front of Anna Wintour to remove her platform wedges — we would be led to believe this was due to discomfort, but many are calling this a stunt.

Then we have Avava, an Italian brand known for conscious production — during their runway show every single model executed their rendition of a fashionable fall. One netizen proclaimed that while she “can’t tell whether the clothes were actually good”, she did enjoy the spectacle. After all, it stands to reason that if a tumble makes headlines, so will the show. Garnering press by any means necessary.

What do you think of these intentional tumbles? Leave a comment below. Follow Fashion League on Instagram, and subscribe to our newsletter for Faux or Fashion™ trivia, and the latest job postings from some of your favorite companies.

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