Stop Being Rich During Haute Couture Fashion Week
Haute Couture, but make it 2005 —The Simple Life.
Do you remember that meme? You know, the one with Paris Hilton wearing a white tank top that reads “Stop Being Poor” — well, that photo is fake. But that didn’t stop Guram Gvasalia from recreating the infamous, albeit photoshopped, meme moment for Vetements' spring 2023 collection for Haute Couture Fashion Week in Paris.
Gvasalia capitalized on Paris’ pop culture infamy, to peddle overpriced slogan tees which Vetements has become known for. In 2019, one of Vetements' logan t-shirts went on sale at $570, and it read “It's My Birthday And All I got Was This Overpriced T-Shirt From Vetements.”
Worth noting, the original Paris Hilton photo actually reads " Stop Being Desperate" and it originates from April 2005, when Hilton and fellow it-girl socialite Kim Stewart wore the shirts to the Las Vegas launch event for Nicky Hilton’s clothing line “Chick by Nicky Hilton.” In 2021, Paris took to TikTok to debunk the faux photo, which lives on in our current economic climate where # EATTHERICH is trending.